Julia Ashwood is a multifaceted creative, hotelier, and storyteller whose career spans design, media, travel, beauty, wellness and lifestyle. With a background in television journalism, marketing, and advertising, Julia has established herself as a respected voice in the creative landscape, recognised for her distinctive aesthetic, entrepreneurial spirit, and ability to create meaningful experiences that resonate with contemporary audiences.

Having spent over 15 years building her acclaimed lifestyle journal The Vista, Julia has cultivated a unique perspective across travel, interiors, fashion, and culture. Most recently co-founding Sun Ranch in Byron Bay, she has further cemented her position in the hospitality space, bringing her passion for thoughtful design, immersive experiences, and relaxed Australian luxury to life.

At the heart of Julia’s work is an appreciation for beautiful, functional spaces and authentic human connection. Her creative philosophy blends global influences with an effortless Australian sensibility, creating environments and experiences that feel elevated yet welcoming, considered yet deeply personal.

A mother and lover of nature, Julia lives on a farm in the Northern Rivers, surrounded by an abundance of animals. Family, wellness, and travel remain central to both her lifestyle and creative vision, with inspiration drawn from destinations including Japan, New Zealand, and California. Her natural warmth, curiosity, and discerning eye inform an approach to storytelling that feels aspirational yet relatable.

Whether through hospitality, design, editorial storytelling, or brand partnerships, Julia brings a sophisticated, authentic, and experience-led perspective, making her a compelling creative partner across luxury, lifestyle, travel, fashion, and wellness.