@pia

Pia Whitesell is one of Australia’s most recognisable and influential screen, beauty and lifestyle identities, with a career spanning television, film, global brand partnerships and entrepreneurship.

She first rose to national prominence through her long-running role as Katarina Chapman on Australia’s highest-rating television drama Home and Away, earning a nomination for Best New Talent at the 2016 TV Week Logie Awards. Her additional television credits include Wonderland, Neighbours, East West 101 and the feature film, Big Mamma’s Boy.

Expanding her international profile, Pia co-starred in Channel 9 and Playmaker Media’s drama series Bite Club and appeared in Paramount Pictures’ global release Dora and the Lost City of Gold, alongside Eva Longoria, Isabela Merced and Jeffrey Wahlberg.

Beyond the screen, Pia has established herself as one of Australia’s most in-demand ambassadors across the beauty, fashion and wellness industries. She became the first Australian ambassador for both Caltrate Vitamins and Procter & Gamble’s Gillette Venus, fronting major national campaigns, before becoming the first Australian artist to collaborate with French luxury house Guerlain in a campaign directed by acclaimed filmmaker Gracie Otto.

Her longstanding relationships with leading global beauty brands have continued to elevate her international profile. In May 2025, Pia was announced as the ambassador and face of OLAY in a two-year partnership, fronting national campaigns for the iconic skincare brand. In June 2026, she was further announced as the new face of and ambassador for Toni & Guy Hair, marking another major milestone in her continued influence within the beauty and fashion space.

In 2019, Pia achieved a milestone when she was unveiled as the face of luxury Australian jeweller Paspaley. Following the success of the partnership, she became the brand’s first official muse, appearing across major campaigns over three consecutive years.

Pia’s entrepreneurial vision also led to the launch of Macabalm in 2020 - a multi-purpose beauty essential inspired by her personal wellness philosophy and active outdoor lifestyle. Developed over four years, the brand reflects her commitment to sustainability, conscious production and modern everyday beauty.

Her influence extends across fashion and editorial, with cover appearances for Marie Claire Australia, ELLE Australia, Cosmopolitan, Gritty Pretty, Body+Soul and Women’s Health, alongside features in Vogue Australia, Vogue Living, InStyle, Stellar and The Australian Women’s Weekly.

Born in Chile and now firmly established as an Australian household name, Pia Whitesell continues to evolve as an actress, entrepreneur, mother and modern beauty and wellness figure, connecting with a highly engaged global audience across both digital and mainstream media.